Kimes jeans have the longevity and durability you demand because we only source ring-spun denim. Ring-spun denim has greater tensile/tear strength in the fabric form than open-end yarn found in other brands. Thus Kimes jeans last two to three times longer. Lola Soho Fade is made for days in the saddle or nights in the town. This beautiful hand-sanded, light wash, is a necessity for your wardrobe!